An independent, privately-owned dental practice that has served Galveston for nearly a century needed a site that reads like the practice feels — warm, careful, deeply considered. We built an editorial apothecary-style site with anatomical illustrations, three board-credentialed providers and a runtime theme studio that lets the family choose how the site looks on launch day.
Launching soon · preview by appointment
A glimpse of what we shipped
Delivering quality Dentistry in Galveston since 1929.
Subj. — Care, Expertise and Beautiful Smiles. Exceptional Galveston dentists proudly serving Galveston and the surrounding communities of Texas City, La Marque, Hitchcock, Santa Fe, Dickinson, and the Clear Lake area.
— Three Doctors · One Family Practice —
Honor 95 years of independent practice — without looking like the dental site next door.
Most dental websites are interchangeable: stock smiles, generic blue gradients, two-paragraph bios and a chat widget. Magruder needed the opposite. An almost-century of family practice, a board-certified orthodontist who came from El Salvador and graduated valedictorian, three providers with distinct stories and a careful refusal to be the same kind of clinic as the corporate group across the bay. The brief: make a site that looks like a piece of editorial design and reads like a doctor's notebook — without losing the practical work a dental site has to do (services, providers, FAQ, contact, gallery, location).
We borrowed the language of 1929 botanical and medical atlases: Roman-numeral plates, italic Cormorant Garamond display, fleuron ornaments, a warm cream paper background, sienna and olive accents, anatomical tooth diagrams and slow animated reveals. Underneath the editorial chrome lives a fast Next.js 15 app with a runtime Theme Studio — Dr. Jeremy and Dr. Sonia can swap palette, typography and hero photography from a side panel without a redeploy, and the change persists. The site stays beautiful and theirs.
Key decisions · 06
Roman-numeral plates (Plate I, II, III…), italic display headlines, fleuron ornaments, and a paper-cream background with sienna + olive + ochre accents. The grid feels like a 1929 medical atlas, the type feels like a notebook.
A floating sidebar lets the practice owners swap palette (Apothecary / Clinical Atlas), typography (EB Garamond / Playfair / Cormorant / Bodoni) and hero visual without redeploying. Their preference saves to the URL — they share it with anyone.
Hand-drawn tooth diagrams as SVG components, integrated into the hero and services pages. Not stock dental clip-art — actual editorial illustrations that reinforce the apothecary feel.
Each doctor gets a full page — Plate I/II/III, full bio paragraphs (not three sentences), honors, society memberships, personal notes. Dr. Sonia's path from El Salvador to William S. Kramer Award gets the space it deserves.
Three category covers — Cosmetic (Beautiful Smiles), General (Everyday Care), Orthodontics (Aligned Confidence) — each with its own plate, and individual service pages underneath (whitening, veneers, implants, TMJ therapy, orthodontics, etc.).
Editorial design ages better than glossy SaaS dental themes. The site reads as well in 2026 as it will in 2031 — which matches a practice that's been on the same block since 1929.
Inside the practice · 04 plates
The hero is just the front matter. Below it, the rest of the site reads the same way — plates, italic display, Roman numerals, atlas margins. Here are the four that matter most when a new patient is deciding.
Patients see the same dentist consistently — and the site treats each provider as a person, not a stock photo. Dr. Sonia's path from El Salvador to the William S. Kramer Award gets the full page it deserves.
Privately owned, independently operated, board-credentialed where it matters most. Patients see the same dentist consistently — not rotating providers under quarterly profit targets.
“Same dentist, every visit. Treatment decisions from the owner — not corporate management.”
“Valedictorian, UH. William S. Kramer Award. Board certified by the American Board of Orthodontics.”
“Compassionate, evidence-led general dentistry — committed to building long relationships with families.”
The hardest part of a dental site isn't features — it's explaining why a 95-year-old independent office is a better choice than the corporate group across the bay. We gave the practice six numbered arguments, each set like an essay page.
What we choose to do — and what we choose not to do — every day, for nearly a century.
Zirconia, porcelain and gold for crowns — most last twenty years. The offices that cut corners get ten.
Dr. Magruder is the owner. Patients see the same dentist consistently — not rotating providers.
Complex cases go to specialists. Prevents failures that compromise a patient's dental health for life.
Higher cost, higher care. Smaller labs deliver the same quality, with attention to every case.
Insurance has pushed competitors to cheap materials and rushed appointments. We don't operate that way.
Treatment decisions come from the dentist-owner, not corporate management focused on margins.
Patients arrive looking for one thing: 'do you do my procedure?' The catalog answers that in three plate covers — Cosmetic (Beautiful Smiles), General (Everyday Care), Orthodontics (Aligned Confidence) — with the full procedure list one click away.
Cosmetic, general & preventative, and orthodontic care — under one roof, by three providers who know your name.
Refined cosmetic procedures, delivered with a careful eye.
Comprehensive general and preventative dentistry — the everyday work that keeps a smile whole.
In-house orthodontic care, led by a board-certified specialist.
A small contact form for new patients, a map of Galveston Island, the real phone number and the office hours in Roman numerals — because if the practice itself opened in MCMXXIX, so do the hours. Same-day callback during business hours.
Same-day callback for new patients during business hours. Walk-ins by appointment.
Every plate scales from a phone in a waiting room to a 32-inch monitor in the office. The Theme Studio swaps palette, type and hero photography at runtime — the practice keeps creative control without a redeploy. Built to last another century.
Impact
Site is feature-complete and staged. Practice owners run final review and choose the launch day.
Whitening · Bonding · Veneers · Exam & X-rays · Periodontal · Fillings · Crowns · Dentures · Extractions · Implants · TMJ Therapy · Orthodontics · plus category covers.
Dr. Jeremy Magruder · Dr. Sonia H. Magruder (board-certified orthodontist) · Dr. Jennifer Hoang — each with a full editorial biography page.
Owners can A/B palettes, type pairings and hero photography without us. Whatever they pick on launch day is what the world sees.
Tech stack
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