// 01
No framework, on purpose
Skipping React/Next saved 100+ KB of JS the user never asked for. The site loads with zero hydration cost.
AvailableTaking new engagements · Q2 2026
All workCase study · 01 · Industrial
Forty years of trust,finally indexed.
RASHI has rectified gasoline and diesel engines in San Salvador since the 1980s. The mechanics knew them. Google didn't. We built an institutional site that respects the heritage and runs faster than any competitor in their category.
- Client
- Bronces · Rectificadora de Motores RASHI
- Industry
- Industrial · Automotive machining
- Year
- 2026
- Region
- San Salvador · El Salvador
- 40+
- Years operating
- 7
- Service lines
- 0 KB
- JS framework shipped
- <1s
- LCP on 3G
A glimpse of what we shipped
Live · rectificadorabronces.com
rectificadorabronces.com
⟳BBRONCESRASHI · Rectificadora
+503 7742-9302Cotizar
Rectificadora · El Salvador · Desde 1985
Precisiónque muevecada motor.
Más de 40 años reconstruyendo motores a gasolina y diésel. Cigüeñales, bloques, cabezotes y precámaras con la precisión SAE que exige tu vehículo.
Solicitar diagnósticoVer servicios
Atendemos
- ▸Vehículos particulares
- ▸Maquinaria pesada
- ▸Camiones y buses
- ▸Flotas comerciales
¿Cotización rápida?WhatsApp →
◆Cigüeñales◆Bloques◆Cabezotes◆Encamisado◆Bruñido◆Válvulas◆Precámara de combustión◆
The challenge
Forty years of word-of-mouth credibility — and not a single line of HTML to show for it.
Every mechanic in greater San Salvador knew RASHI. New customers searching online for engine machining found everyone but them. The brief was direct: a serious institutional site that loads instantly on patchy mobile networks, looks unmistakably industrial, and stays cheap to host while the family business decides how digital it wants to become.
Our solution
Five pages of clean HTML. Zero compromises.
We deliberately did not pick a framework. A multipage static site — Home, Services, About, Gallery, Contact — served by nginx in a tiny Docker container. Tailwind via CDN, vanilla JS for the mobile menu and counter, three Google fonts (Anton for display, Inter for UI, JetBrains Mono for accents). The result loads faster than the React SPAs of every competitor we benchmarked, indexes cleanly, and costs almost nothing to keep running.
Key decisions · 06
Performance and longevity, by design.
// 02
Industrial design system
Display in Anton (heavy, mechanical), body in Inter, accents in mono. Custom CSS tokens for an unmistakable shop floor feel.
// 03
Spanish-first SEO
All copy, structured data, sitemap and meta in Spanish. Local intent queries — 'rectificadora san salvador', 'rectificación de cabezotes' — surface RASHI in week one.
// 04
Photography-deferred build
Launched with branded placeholders so the family could ship while photography was being arranged. Image slots are drop-in replacements.
// 05
Tiny operational footprint
Docker + nginx, a single small VM, a Cloudflare origin cert. Hosting cost rounds to coffee money per month.
// 06
Mobile-first map + contact
Embedded Google Maps with the workshop pin, click-to-call, click-to-WhatsApp. The path from search → conversation is two taps.
Impact
Live, fast, and finally findable.
- Live
Site shipped
rectificadorabronces.com — institutional 5-page site live since launch, deployed via Docker behind Cloudflare.
- <1s
LCP target on 3G
Largest Contentful Paint under one second on emulated slow connections. Faster than any direct competitor we benchmarked.
- 100
Lighthouse accessibility
Perfect a11y score: semantic HTML, ARIA where needed, sufficient contrast on every surface, no keyboard traps.
- Indexed
Local search visibility
Sitemap + Spanish-first metadata + Schema.org LocalBusiness. Indexed within days, ranking for category queries in San Salvador.
Tech stack
Boring, on purpose.
- HTML5
- Tailwind CSS
- Vanilla JS
- Anton
- Inter
- JetBrains Mono
- nginx
- Docker
- Cloudflare
- Google Maps
- Schema.org
- Open Graph
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