Cart abandonment is a tax
Industry average: ~70%. Every extra second of LCP, every required field, every confusing tax line moves the needle the wrong way.
Headless storefronts, marketplaces, OMS and checkout — built for conversion, inventory truth across channels and a mobile experience your shoppers don't abandon.
Why e-commerce is hard
Conversion is measured in milliseconds. Inventory is fiction the moment two channels diverge. Mobile is now half your revenue.
Industry average: ~70%. Every extra second of LCP, every required field, every confusing tax line moves the needle the wrong way.
Shopify says 12, Amazon says 8, the warehouse has 5. Oversells cost margin, undersells cost growth. Real-time sync is the only answer.
Every 100ms of added LCP costs about 1% of revenue at scale. The image pipeline matters. The font matters. The font.
Apple Pay, Google Pay, PayPal, Klarna, Affirm, Pix, OXXO. The right wallet at checkout in the right market is worth real percent points.
Bad return UX = chargebacks. Chargebacks = a fee, a refund, a fraud-score hit. A working returns flow is profit.
Recommendations should feel useful, not surveillance. The line is real and the user can tell.
What we build · for e-commerce
Standards & integrations